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Conserve and Eco-entrepreneurship
Eco-entrepreneurs define success by how well their businesses respond to the needs of the environment as well as those of commercial markets.  At Conserve India the environmental benefits of our products are not just that they are made from waste that would otherwise produce methane in landfill sites or blight our streets.  The processes we use to make Conserve bags and accessories have been specifically developed to be as energy efficient as possible and to cut out all polluting dyes and chemicals.  This not only helps the environment, it also cuts our costs, giving us more money to invest in the social projects that we run. 
Conserve and Social Enterprise
Conserve India works with some of the poorest people living in Delhi.  The rag pickers who work for us live precarious lives in the city's slums.  By paying them around three times more than they would earn selling the rubbish they collect elsewhere, Conserve ensures that they have enough income to build modest homes out of brick rather than cardboard and provide food for their families.  But we are not content to leave it there.  Conserve offers training to all its employees and has a policy of hiring staff from within the organisation - encouraging staff who start out as rag pickers to learn new skills so that they can move on to manufacturing work, or an office job.  Conserve also supports a school for the children of our ragpickers, so that they will have opportunities that were not open to their parents.  Beyond training and education, Conserve is also starting two new projects which will track the general welfare of its workers and provide health clinics for those with no other access to medical help.

Conserve and fair trade
Fair Trade is most commonly defined as being a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade.  It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in developing countries. Fair Trade Organizations, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. Conserve India embraces these principles and has integrated them into every part of its business.  The majority of our buyers are from fair trade organisations, and we focus our marketing on this sector in the hope that it will continue to succeed and show that a better way of doing business is possible.